Introducing Hookum

Hookum

The ultimate hook and ring game, Hookum is the world's first multiplayer Bimini Ring Game.

Philosophy

We are prolific inventors of creative play products who possess a unique understanding of what it takes for a product to be successful in today’s marketplace. With disparate backgrounds in advertising and the financial services world, Joe and Clay are able to tackle each project with a truly whole-brained mentality. The result is a creative product that is extraordinary from both a marketing and a financial perspective.

Our purpose is simple – to leave the world a more playful place than we found it. And in doing so, we hope to create moments that clearly identify the heroes (or the goats!).

Whether it’s a pool toy with variable buoyancy or a fast-paced board game with a patented twist, we want everything we do to be TUBS™ (Totally Unexpected. Brilliantly Simple.). This is the foundation of our brand and our mandate for everything 5mississippi. If it’s not TUBS™, we’ll keep working until it is.