Submergency was liscensed to a major manufacturer in 2007 and found its way into Target in 2008. Next year, Submergency and a line extention called Submergibles will be in both Target and Walmart.

For Submergency, 5mississippi provided the trademarked name, and patented engineering for a unique dive toy that was named one of Parenting Magazine’s Top 7 Toys of 2008 and was featured on The Today Show.